If Dual Action Cleanse creator Klee Irwin bothers to surf the net every now and then, (and who doesn’t), he would be bound to conclude that these days, it is not so much what someone said that is heard, but what others say about what someone else said. He should know. Because he talks in this infomercial about this colon cleanser called Dual Action Cleanse and as infomercials go, I suppose there is a lot that is said about it, much of which is repetitive, over and over, just to ensure that the product’s point comes across. So what do people talk about? Not colon cleansing , but instead, a very large green turd that is shown in a picture (quite shiny and with slow drippy quality). The second thing they will talk about is how a man investigates his daughter’s stool. Turd. Stool. Things like, is your stool as long as your child’s? Because if it’s not, there is something wrong. They do not remember colon cleansing . Call that either selective memory or shock effect or just plain humor or embarassment. But these days, things being as they are, it also becomes a tool (NOT stool) of marketing that would never have been made possible otherwise, were the net not available for everyone to speak their minds with a degree of anonymity. So this is what people are thinking. This is how they are reacting to the infomercial for Dual Action Cleanse. It sounds so crazy that it makes other people want to take a look at it. You wonder if the scriptwriter himself who put the Dual Action Cleanse infomercial together actually had that in mind. I mean, really. But then again, as a consumer, am I compelled to make use of the Dual Action Cleanse colon cleanser? Do I absolutely need to see any green bowel movement come right out of me easily and without a fight? Do I feel a need for buoyancy? Talking about groudity (a combination of gross and oddity), kill a cockroach and its blood is green. So– green turd? NOT.
